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Catering is a highly competitive business segment. Starting a catering business means going to battle with hundreds of other local caterers, all of whom are trying to get the biggest bite out of the pie.
However, your food is not your only important business ingredient. Marketing will also be a major component in your success. Get Online Your first priority is to have a lead generating website. It will act as your branding hub and a springboard for all your other online marketing strategies.
Your catering website not only needs to show mouthwatering food photography of menu items, but it also needs to be a content publishing source that attracts visitors in by addressing what they are typing into search engines. What better way to take advantage of that than with social media.
Get on FacebookTwitterPinterestand Instagram and begin to build an audience of local people that would be in need of a catering company.
Provide helpful advice to those that are planning events or looking for advice. Using a blog to help others will make you the local authority and someone they trust. Get Personal Connecting with people is the key to your success and finding ways to impress people is vitally important.
Networking with wedding planners, golf clubs, sports clubs, exhibition centers and bridal shops to name a few, may seem obvious but is such an essential component of your business.
Ask to leave your cards or menus in their shops and offer to give a discount to their clients if they refer you.
Freebies can make a big difference when selling your catering. People are far more likely to remember you, especially if your food is delicious. Here are a few ideas for local targets to personally network with and to deliver menus to: Banks and financial offices — financial institutions represent a lot of workers who work closely together.
Banking hours are often long, and they have a definite need for outside catering. They are also big on corporate events and meetings. Law Offices — visit law offices and hand out your menu, as well as a coupon for a free meal.
Invite the receptionist to sample your lunch catering menu. Legal teams are a great target market because of long depositions and late hours. There is often a need for catering in law offices throughout the day and evening. Ad Agencies — like law offices, large ad agencies tend to work long hours when they have a campaign to work on.
There is such massive potential in family reunions, graduations, bar mitzvahs, picnics, birthdays, etc. I would argue that sending local mailers out to affluent areas with menus and service details is a catering business necessity.
Get In With Food Influencers Bloggers are handy people to know because they often have engaging readerships. Readers who have opted into an RSS feed or a bookmark because they are interested in what that blogger has to say. Help get their readers interested in you. Find popular recipe blogs: You want to find recipe blogs with decent readership.
Once you find the blogs that fit for you, contact the owners. If they focus on food for diabetics, provide them with sugar-free recipes. Make yourself useful to them and their audience.Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.
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