Public Domain Pfizer Inc.
It shows how important economic forces are in the context of international business. Apart from it, economic fluctuations also cause losses. A fluctuating currency is also not a very healthy sign for international brands. Most of them are not realizing sufficient profits because of a stronger dollar since the recession.
The social forces are equally important for businesses trying to make it big in the international markets. From market to market, the cultural and social structure can be vastly different.
For example the Western markets differ a lot from the Eastern markets mainly for their different cultures and societies. Still, Nike political analysis are several trends that have a global influence.
The growth in athleisure is a similar trend. People are looking for products that despite being athletic are stylish and fashionable. The athleisure market might be growing crowded but still Nike holds its own valuable position in this market.
Olympics season remains highly important and profitable for Nike and competing brands. The sports frenzy is at a height in this season and sports fans buy more of athletic products. Similarly, culture is an important factor and brands may be required to alter their product styles to gain popularity in the overseas markets.
Brands also do several other things to gain popularity. Now, if Nike uses a different ad in US and another one in China then it is because of the cultural differences.
Culture also affects marketing and marketing expenses. Social media is one great example how technology can affect businesses. However, it is not just marketing, production and distribution of products aew also affected by technology.
Apart from it, inventory management and sourcing are all affected by the type of technology a brand uses.
Nike has mostly outsourced its production to external suppliers. Still, in other areas like inventory and distribution, its performance is affected by the use of technology. In marketing too, technology is playing a bigger and important role.
Social media has opened an all new channel to access and engage customers. On Facebook, Nike has more than 27 million followers which is just a reflection of its global popularity.
As environmental consciousness around the world has grown, the impact of environmental factors on business performance and profitability has also risen.PESTEL Analysis Political The main countries that Nike trades in are America (where Nike originated) and the United Kingdom and other European countries such as France and Germany.
Political Theatrics The bipartisan system in today’s political arena is a repository of conflicting staged political turmoil in influencing public opinion.
Pfizer Inc. business analysis, products, markets, business strengths, risks, and suitable recommendations are shown in this pharmaceutical business case study.
PEST analysis on Nike Political Analysis The government must create economic policies that will foster the growth of businesses.
Nike, fortunately, has been helped by the US policies which enable it to advance its products. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low interest rates.
Between and , a widespread deep loathing of George W. Bush now known as Bush Derangement Syndrome grew to such a fever pitch that it threatened to tear the country apart. Political analysts — at least those who weren’t BDS sufferers themselves — were astonished to observe what seemed to be an unprecedented level of not just political vitriol but personal hatred directed at Bush.
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