Research paper on ford motor company

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Research paper on ford motor company

See all college papers and term papers on Marketing Free essays available online are good but they will not follow the guidelines of your particular writing assignment. If you need a custom term paper on Marketing: Ford Motor Company, you can hire a professional writer here to write you a high quality authentic essay.

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Our writing service will save you time and grade. Need a custom research paper on Marketing? Click here to buy a custom term paper. Ford Motor Company is the world's largest producer of trucks, and the second largest producer of cars and trucks combined.

Ford has manufacturing, assembly or sales affiliates in 34 countries and Ford companies employedpeople world-wide in Ford has manufacturing facilities in 22 countries on 5 continents, with 87 plants in North America and 41 in Europe.

Research paper on ford motor company

In Europe, inFord's combined vehicle market share, at Inin the United States, five of the ten top-selling vehicles were Ford, including the best-selling car Ford Research paper on ford motor company and best-selling truck F-series. Instead of being organized by geographic regions, the Company is now realigned by product line, with five Vehicle Centers, each responsible for one group of products worldwide.

One of the key strategies behind the realignment has been growth. Ford has launched a variety of new initiatives throughout the world, with joint ventures for the assembly of vehicles in countries as diverse as China, India, Thailand and Vietnam.

In China, Ford expects to begin production of light trucks with a company named Jiangling Motors in the near future. In Thailand, Ford has a joint venture to produce pick-up trucks and in Vietnam, Ford plans to build a vehicle assembly plant at Hanoi, together with partners Song Cong Diesel.

In Poland, the Plonsk plant has begun to build Escorts and Transits. Joint ventures are establishing a presence for Ford all over the globe. Ford is working with two companies in Korea, one to supply automotive air conditioning units and the second as a new joint venture to produce electronic components later this year.

The sale of Ford vehicles in markets all over the world carries the Ford badge into more places than ever before. Ford Fiesta is currently on sale in 42 world markets Ford Motor Company was founded in and within ten years had vehicles on sale throughout Europe, South America and Asia.

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The Company's first European sales branch was opened in France in and the first regional company and assembly plant outside North America were established in Britain in Ford of Europe Incorporated was established inbringing together the various nations within Europe as one organization - an important step towards the single worldwide organization that Ford will have become by the turn of the century.

The Ford Taurus has proven to be one of Ford"s most successful models. It has been the car of choice for those who want functional, affordable and stylish transportation. The Taurus SHO also offers performance for those who seek extra driving excitement from their sedan.

The Taurus has a heritage of staying at the sales forefront by meeting the needs of family-oriented customers.

Advertisement 1 This advertisement was found in Smart Money magazine. Many of the articles in this magazine are on the subject of money management i. The average reader of this magazine pays close attention to their monetary affairs and look for good buys and quality products.

Ford used this article to appeal to these readers emotional and rational buying habits. This Ford advertisement message is "Quality Service" which is designed to appeal to the readers rational buying behaviors.

Consumers not only want a quality vehicles, but need to be assured they can receive quality care and service for their car. Ford is saying once you"ve purchase a Ford vehicle, you can be assured of receiving the best service from highly trained technicians who use high-tech equipment for the modern electronics in today"s cars.

Ford Motor Company - Research Paper

The ad also is designed to appeal to our more irrational buying behaviors. In the center of the ad is a reflection of a mother and daughter peering through the rear view mirror of a Ford vehicle.

Smart Money"s primary reading audience is men and this ad attempts to strike at the male reader"s concern for their families safety. If your wife drives around in a Ford Taurus with the children in the back seat, don"t you want to be assured the car is cared for and maintained to ensure their safety?

At the top of the ad is a picture of a home, with the words "Come Home" in bold letters. Ford is conveying the message that you can belong to the "Ford family" and be assured of Quality Care for any type of maintenance or repair.

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It"s like having a mechanic in the family! Ford not only has the most highly trained technicians, but these technicians are equipped with "high-tech equipment" and we know how much men love their high-tech equipment!Updated world stock indexes.

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Research paper on ford motor company

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- Ford Motor Company Strategic Audit Abstract The purpose of this paper is to give a brief detail of the strategic audit of Ford Motor Company. The method of research used was Internet research by topic. Dodge v. Ford Motor Company, Mich. , N.W. (Mich. ) is a case in which the Michigan Supreme Court held that Henry Ford had to operate the Ford Motor Company in the interests of its shareholders, rather than in a charitable manner for the benefit of his employees or leslutinsduphoenix.com is often cited as affirming the principle of "shareholder primacy" in corporate America.

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