Miriam Schoenfield, "Moral vagueness is ontic vagueness," Ethicsno.
A style guide shouldn't read like the work of a control freak, but nor should it be vague and ambiguous. Here's how to help others use your designs with a well-crafted style guide.
Shares When handing over a creative project, most agencies or freelancers include a document known as a style guide. This not only adds style guide examples business report additional air of professionalism to the work and helps guide the client in using your design, it also rationalises the creative choices you made.
It shows the client that there really was a method behind the madness of the creative journey you took them on. Here are 25 tips for ensuring your style guide does the right job in ensuring others do it right.
Avoid pomposity Don't let power go to your head or you'll end up looking ridiculous and unprofessional We creatives are a sensitive bunch, haunted by nightmares about clients screwing up our much laboured upon designs.
There's a tendency to become over protective, preachy and, dare I say, a little mouthy when it comes to rolling these out to the folk who pay for them. A style guide that's overly bombastic in tone, portentous, shouty and mouthy will only end up stifling its creative application.
Allow for some slack Many style guides read like the work of control freaks. They should serve as a guide to any other agency, freelancer or licensing company who is working with the brand you initially helped develop. They should allow for the brand to develop, whilst establishing an overall framework.
It doesn't have to be perfect We'd all love to spend time and energy crafting the perfect design style guide for each project.
But in the real world, that's not always possible. If you're up against a tight deadline and not able to create a style guide with lots of bells and whistles and examplesbe sure to include the most pertinent and helpful information about the brand or piece of work you've created in the time you do have.
Essential elements A written overview of the company it's for A rationale for the work carried out Information about logos, font usage, colour palette and tone of voice Photographic guides Collateral information If you have enough time, it's worth adding some examples of logo and typographic usage, as well as links to master artwork or brand collateral templates, and helpful contacts within your agency or company.
Should they wish for an additional, more thorough version, this can be classed as a separate project — with a separate budget. Licensed by FremantleMedia Enterprises If you're creating a style guide for, say, a cartoon show, then make it as fun, colourful and wacky as the series. If it's for an asset management company, make it as clean and straight-down-the-line as the company's thinking and brand equity is.
This shows the client you understand the brand or television property you've been working on. Plus, it'll instantly put that tone in the mind of the designer who's been given the style guide to use.
Guide, don't preach Remember you are producing a guide — which, when applied successfully, will produce a common system of elements that work together, reinforce brand values and embrace successful interpretation of that guide. A wagging finger approach will instantly put the person who uses the guide in school mode.
In terms of tone, you'll catch more flies with honey than with vinegar: Think of it like a cook book Look on a style guide as being similar to a cook book. It's full of brand recipes and ingredients that work well together, and create a successful blend of flavours and tastes. It should allow for experimentation, but clearly explain where too much of the wrong type of ingredient will spoil the brand broth.
Concentrate on the visible Look around your workplace and you'll hopefully see colleagues who look presentable and are nicely dressed. Quite possibly a large percentage of these people do not have matching pants and socks or bras and knickers.
You hopefully don't get to see them. Similarly, in your style guide, concentrate on the visible and the relevant. Try not to deep dive into creating colour palettes that then have sub colour palettes and then further sub, sub colour palettes, which might never be used or seen. Less is more Ask yourself if every 'rule' you add to your design style guide is absolutely necessary.
By giving too much information you might just end up confusing designers, or overwhelming them with so much information they can't possibly remember all of it. Be helpful and specific A guide to creating the type treatments used in Danger Mouse Try to give out helpful and practical advice to the creative reading your guide.
If you're using a particular type of overlapping text see the image above or a certain type of Photoshop treatment, then think about adding a page to your style guide that explains exactly how to do this. Think creatively Your style guide is an extension and expression of your creativity. It should have its own guidelines applied to it, and communicate the brand simply and effectively.
There's no rule that says it has to be in PDF format although admittedly a lot are — you could have the whole thing online.Writing an APA Paper 2 Abstract The abstract is a short ( word) paragraph that summarizes the key points of your article.
The abstract is a way that people find out quickly what an article is about. This guide is for Department of Education staff to ensure consistency and standards when preparing and drafting material for publications, documents and the website.
This site includes material in Adobe Reader PDF format. A style guide (or manual of style) is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field. (It is often called a style sheet, though that term has other meanings.).
Citing Online Business Resources using APA Style [Library Research Guide]: APA In-text Citation Examples This Bentley Library research guide provides examples of how to cite business databases and web sites in APA style. The Web Templates Home > UIW Graphic And Web Style Guide > Web Standards > The Web Templates In order to ensure consistency in both the look and navigational elements of UIW web pages, the Office of Web Development has created three templates to aid in the development of pages for the leslutinsduphoenix.com website.
APA Style: Basics This guide is intended to help you cite sources in APA style, avoid plagiarism, learn what APA style is and includes, find examples of APA style, lead you to campus resources that can help you cite sources in APA, and more.